With default settings, Windows 10 occasionally displays app suggestions in the left-side of the Start menu. As you can see in the picture below, Windows 10 is suggesting me to install the TouchMail app. As said before, app suggestions appear in the Start menu occasionally, and you will not see app suggestions each time you open the Start menu. While the Start menu is showing only app suggestions as of now, Microsoft might use this space and feature to show other types of suggestions in the future. As you can see in the picture above, the app suggestion recommends only quality apps. The feature helps you discover quality apps without having to search the web or the Store. In a way, it’s a new feature to have. That said, not all users like to see suggestions on the Start menu. Luckily, if you don’t like Windows 10 showing app advertisements on the Start menu, you can turn off app suggestions under the Settings app. Complete the given below directions to turn off app suggestions in the Windows 10 Start menu. Method 1 of 2 Turn off app suggestions in Windows 10 Start via Settings Step 1: Open the Start menu and then click Settings to open the same. Alternatively, you can simultaneously press the Windows logo and I keys (Windows logo + I) to open Settings using a keyboard shortcut. Step 2: Once the Settings app is launched, go to the Personalization category > Start page. Step 3: Turn off the option labeled. Show suggestions occasionally in Start to disable the app and other tips in the Start menu. Method 2 of 2 Another way to turn off app suggestions in Windows 10 Start Step 1: When you see an app suggestion in the Start menu, right-click on the suggestion. Step 2: Click Turn off all suggestions to turn off all types of app suggestions in the Start menu. Click Don’t show this suggestion to see the new suggested app. Our how to make the Start menu transparent guide might also be of interest to you.